The Challenge

Engage Customers Across All Marketing Touchpoints

As a longtime partner of California Closets, we’ve watched this category-defining lifestyle brand travel an upward trajectory for many years. Redbird’s job: be at their side with fresh, relevant content strategies, ideas and executions to help market the brand compellingly — and consistently — at every customer touch point. Through print, digital and experiential channels, the suite of creative we create for California Closets always serves triple duty: it supports the core business drivers, attracts new and diverse audiences, and showcases product quality and innovation through fresh, high quality, high impact content.

Our Solution

Create a Suite of Content Rich With Stories and Style

We started, of course, with personas and strategy. From there, we conceived and executed content and design supporting myriad marketing efforts: Customer testimonials showing brand benefits in honest, unexpected ways. Social media photography, graphics, and copy aimed to generate leads on Instagram and Pinterest.  In-store signage and product stories to elevate and simplify the showroom shopping experience. A mobile showroom design that takes the in-store experience on the road. And two full issues of Ideas of Order, our award-winning magazine, that is the very heart of the California Closets brand.