By Miriam Bookey, CSO . Today, measuring the success of our content isn't an extension of our job. It is our job. As a marketing strategist, I work closely with...
by Jenna Briand, CCO I often find myself sitting with a visual designer, happily tweaking a layout together. Color by color. Pixel by pixel. That font’s...
By Jenna Briand, CCO Rolling up my sleeves with teams of producers, directors, writers and editors working in harmony to make great video content is...
By Miriam Bookey, CSO I’ll set the scene… You’re an agency with a particular specialty — content marketing let’s say — and you’ve been commissioned by a large company to develop...