The Challenge

Bring Print Capabilities to a 100% Digital Enterprise

Tastemade is a digital food network that reaches more than 100 million people a month across 200+ countries through original and user-submitted videos. Tastemade had a video partnership with Boursin Cheese, but also wanted to offer Boursin a high quality cookbook. The only hitch: Tastemade doesn’t do print. They needed a partner who had chops making quality print, sticking tightly to brand guidelines while innovating creatively.

Our Solution

Launch a New Kind of Cookbook for the Millennial Host

A Redbird was the partner of choice. We took on the project, soup to nuts: We wrote, styled and photographed dozens of Boursin-centric recipes and craft projects. The photography took place over a three-day shoot, with Redbird contributors on set representing the finest talent in food and design. The we wrapped all in a cleanly designed, modern, lay-flat, hard-bound book distributed, by Boursin, to its world-wide customer base.